16th Biennial European Conference

June 12 - 14, 2016

Kathryn J. Aikin, PhD

Senior Social Science Analyst
U.S. Food and Drug Administration
10903 New Hampshire Ave
Silver Spring, MD
USA 20993
Email: Kathryn.Aikin@fda.hhs.gov

Biographical Sketch: Kathryn Aikin, Ph.D., is a Senior Social Science Analyst and the Research Team Lead in the Food and Drug Administration’s Office of Prescription Drug Promotion (OPDP). Dr. Aikin’s research has focused on topics related to promotion of prescription drugs, including consumer perceptions of direct-to-consumer (DTC) advertising, disease awareness ads, corrective advertising, marketing claims, and improvements to the consumer brief summary in DTC print ads.

Papers:
1A-2 CONVEYING UNCERTAINTY ABOUT PRICE SAVINGS AND RISK AND EFFICACY IN COMPARATIVE ADVERTISING FOR PRESCRIPTION DRUGS