16th Biennial European Conference

June 12 - 14, 2016

Kathryn J. Aikin, PhD

Senior Social Science Analyst
U.S. Food and Drug Administration
10903 New Hampshire Ave
Silver Spring, MD
USA 20993
Email: Kathryn.Aikin@fda.hhs.gov

Biographical Sketch: Kathryn Aikin, Ph.D., is a Senior Social Science Analyst and the Research Team Lead in the Food and Drug Administration�s Office of Prescription Drug Promotion (OPDP). Dr. Aikin�s research has focused on topics related to promotion of prescription drugs, including consumer perceptions of direct-to-consumer (DTC) advertising, disease awareness ads, corrective advertising, marketing claims, and improvements to the consumer brief summary in DTC print ads.

Papers:
1A-2 CONVEYING UNCERTAINTY ABOUT PRICE SAVINGS AND RISK AND EFFICACY IN COMPARATIVE ADVERTISING FOR PRESCRIPTION DRUGS