Brian G. Southwell, PhD

Senior Research Scientist; Director, Science in the Public Sphere Program
RTI International
3040 East Cornwallis Road
Research Triangle Park, NC
USA 27709
Email: bsouthwell@rti.org


Biographical Sketch: Dr. Brian G. Southwell is Director of the Science in the Public Sphere Program at RTI International. He also teaches at Duke University and the University of North Carolina at Chapel Hill.

Papers:
1A-2 CONVEYING UNCERTAINTY ABOUT PRICE SAVINGS AND RISK AND EFFICACY IN COMPARATIVE ADVERTISING FOR PRESCRIPTION DRUGS