Elisabeth Huynh, BComm, PhD
University of South Australia
Institute for Choice
Level 13, 140 Arthur Street
North Sydney
Australia
2060
Papers:
1B-6
BEST-WORST SCALING ALLOWS US TO QUANTIFY ATTITUDES AS WELL AS PREFERENCES; RESPONSE TIMES TELL US WHICH ARE "GUT" ATTITUDES WITH NO PREDICTIVE POWER
Student?
yes
SMDM Member?
yes