SYMPOSIUM: HOW CAN WE BEST PRESENT UNCERTAINTY THAT ACTIVATES PATIENTS TO MAKE INFORMED DECISIONS?
About the session: This session would invite organizations that have developed materials or campaigns where communicating meaningful risk information to patients has an important role. Each organization would have the opportunity to: a) present their material and if relevant describe how well it has worked, and b) pose a question around the way uncertain information was developed that they would like feedback on. The questions would be answered by a panel of experts who would be tasked with providing unique insights into how the organization could think about changing this in the future. Examples of questions might be: “how do we best describe very small risks?”, “how to we portray information where evidence is conflicting?”, “how do we deal with the feedback that people dislike uncertainty?”.
Paul K. J. Han, MD, MA, MPH
Center for Outcomes Research, Maine Medical Center Research Institute
Director
Center for Outcomes Research and Evaluation
Michael W. Kattan, PhD
Cleveland Clinic
Chairman
Quantitative Health Sciences
Valerie F. Reyna, PhD
Cornell University
Professor
Human Development & Psychology