Jan Gollins, MBA
Adjunct Professor of Marketing
DePaul University
1 East Jackson Boulevard
Chicago,
IL
USA
60604-2287
Email:
jan@deltamodelling.com
Biographical Sketch: Mr.JanR.Gollins, MBA
Mr. Gollins is principal & founder of the Delta Modelling Group. Delta provides predictive models,forecasting, trade promotion analytics, advanced data analysis and consumer research services to leading CPG and pharmaceutical companies.
He is a marketing science executive recognized for pioneering many of the widely accepted analytical techniques used by CPG companies for analyzing electronic POS scanning and consumer household purchasing data. His international experience includes living in the UK and working extensively in Europe, Asia and South Africa.
His research in the application and use of moment-to-moment affect
trace methodology has been used in nationally televised Presidential
Debates, television pilot testing, TV ad copy testing and virtual moment-tomoment focus groups.
Mr. Gollins holds adjunct faculty positions teaching multivariate data analysis at three leading Universities in Chicago. Mr. Gollins is the 2013 recipient of DePaul University’s, Distinguished Professional Educator Award, The Kellstadt Marketing Center. He is President Emeritus of DePaul’s Marketing Advisory Council. Mr. Gollins is a Lecturer at the University of Chicago and an adjunct professor of marketing at Loyola University. Mr. Gollins is a board member of the Chicago Chapter of The American Statistical Association.
Papers:
PM03
WHAT'S IMPORTANT TO PATIENTS? USING TOOLS FROM MARKETING AND EDUCATION TO ASSESS DISPARATE PERSPECTIVES AND IMPROVE DECISION SUPPORT TOOLS