A GUIDE TO THE ART AND SCIENCE OF STATED PREFERENCES METHODS: DESIGN, DEVELOPMENT AND EXECUTION OF DISCRETE CHOICE EXPERIMENT SURVEYS
Course Level: Beginner
Course Limit: 30
Overview: This course will provide an overview of stated-preferences methods and a detailed introduction to discrete-choice experiments (DCE) – an increasingly common method for measuring the preferences of patients and other stakeholders in health. Specific attention will be placed on the conceptual and empirical underpinnings of different stated-preference methods and good research practices for the development, implementation, and analysis of DCEs. Lastly, several case studies will be presented to illustrate how DCE can be used to inform medical decision making will be presented.
Background: The application of stated-preferences methods in medical decisions making has increased rapidly over the past several decades. These methods are increasingly being incorporated into regulatory benefit-risk analyses and decisions. This said, understanding how patients and other stakeholders value various aspects of interventions in health care can inform both the design and evaluation of programs leading to clinical and policy decisions that better reflect the preferences of stakeholders, especially patients. This course will provide an overview of methods to elicit stated preferences and detail how to conduct a high quality DCE.
Format Requirements: We first review and describe the conceptual and theoretical basis of stated-preferences methods and the types of research questions that can be answered by these methods. We will subsequently delineate and describe the specific steps of developing, implementing, and analyzing a DCE. Case studies will be used to illustrate these stages and to exemplify how these methods can be used n regulatory benefit-risk analysis. An exercise on the interpretation of the findings from a DCE will be used to enhance the understanding of the methods and the value of DCEs in health research. Participants may have some familiarity with concepts of utility theory, but the course is targeted at the introductory level.
Description and Objectives:
- Be familiar with good research practices in guiding the design, development and execution of a discrete choice experiment (DCE) survey to elicit stated preferences and/or values of patients, physicians, and other decision makers;
- Describe the conceptual and empirical basis of different methods to elicit stated preferences in outcomes research;
- Identify and describe the practical design and analytical issues involved in developing, implementing, and analyzing a DCE survey instrument in order to obtain valid empirical estimates; and,
- Identify the appropriate method to analyze data from a DCE and interpret the results.
John F.P. Bridges, PhD
Johns Hopkins Bloomberg School of Public Health
Health Policy and Management
Deborah Marshall, PhD
University of Calgary
Community Health Sciences